branding & identity

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	League of Professional System Administrators As art director for LOPSA, I handled the rebranding of an existing system administration advocacy group, SAGE, into its new incarnation, creating a large number of pieces in an extremely tight timeframe. While the graphic system is directly based on my work for SAGE, the changes in color palette, copy attitude and stronger emphasis on the brand holding its own among other similar organizations make this an important evolution. Featured: Ads for SysAdmin magazine http://www.lopsa.org/
	have a look: Informational One-Sheets / Brand Guide [PDF] / Branding Guide / postcard / Membership Form / Membership Cards / sponsor logos / ID package / 'Phoenix Rising' T-Shirt /

	SysAdmin Day Strong color and simple, pictogram-like illustration promotes this annual niche celebration across its website and a large set of crosslinking banner images. As with all of my geek-related work, the usual imagery and stereotypical high-tech style are thrown out the window to differentiate from other groups and inject a bit of fun.
	have a look: identity exploration 'badhouse' / identity exploration 'zigurrat' / website comp 'badhouse' / website comp - final /

	Marketing Atlas Cover design for 2006 edition of the Marketing Atlas, a leading resource guide for Pacific Northwest creative services professionals. Designers: Beckie Kirker and J.D. Welch (for Copperfin)
	have a look: mood board/sketch / round 1 / final /

	Seattle Executives Assn. Less is more for this conservative business leaders' group. The letterforms of Neutraface combine with strong but neutral colors for a classic, elegant identity. Art Director: J.D. Welch, Designer: Beckie Kirker (for Copperfin) http://seattleexecs.org/
	have a look: ID Package /

	Thomas L. Mallon, PC Identity materials for NYC attorney. Tom works with writers, directors and other creative and performing arts professionals, so his materials — while based in the measured, classical style traditional to legal identity — are bold and appeal to clients with strong aesthetic sense.
	have a look: Website comps / ID Package /

	SAGE Certification SAGE Certification was a program of multi-level technical proficiency exams. I opted for a more playful, retro, almost kitschy treatment to liven up and put a friendlier face on otherwise potentially dry material. I designed branding, marketing communications and developed the website single-handedly
	have a look: Home page / Test Architecture Illustration / study guide / Logo prototypes / Logo family, version 2.0 / Second level (mSAGE) logo / Logo variation for bowling shirt silkscreen / Certificate mockup / Insert for training manuals / General info brochure mockup / Sys Admin magazine ad / Certification Magazine ad /

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